From a freelance illustrator taking on individual commissions to a creative brand founder building a proprietary IP and product line.
Student · Ms. Gao
Zhejiang · Hangzhou· Published2026-08-12
12 items
Number of Derivatives Listed
3
Stable sales channels
60%
Proportion of revenue from own products
Background
Originally focused on commercial illustration outsourcing, revenue relied on order volume with significant seasonal fluctuations and lacked scalable proprietary assets.
Issues encountered
Has creative capability but lacks productization strategy, doesn't know how to extend an IP into sellable products, and lacks e-commerce content production capacity.
Learning and Service Process
01Attend the Cultural & Creative IP and AI Derivative Development Workshop to finalize IP positioning and style guidelines.
02Complete pattern extension and product mockup generation using AI during the coaching period.
03Connect with prototyping and production channels to complete the initial small-batch trial run.
Specific implementation actions
- Create IP Character Profile Document and Style Prompt Library
- Launched 12 derivative products covering stationery, home goods, and fashion accessories.
- Build your own storefront and social media accounts, maintaining a weekly update rhythm.
Previously, I designed based on others' requirements. Now I have my own product line, and my revenue structure is completely different.
—— Student · Ms. Gao
Disclaimer: The results and evaluations displayed on this page are based on individual cases. Actual outcomes may vary depending on personal effort, existing business foundations, and market conditions. The platform makes no guarantees regarding earnings.
Copy this path?
Book a directional diagnosis. We'll assess your resources and schedule to determine if this path suits you, then provide an action checklist to get started.
You can also add ours directly.WeChat Work